Publications in collaboration with researchers from Universidad Popular Autónoma del Estado de Puebla (2)

2022

  1. Studying the impact of food values, subjective norm and brand love on behavioral loyalty

    Journal of Retailing and Consumer Services, Vol. 65

2020

  1. The influence of food values on post–purchase variables at food establishments

    British Food Journal, Vol. 122, Núm. 7, pp. 2061-2076