Publikationen in Zusammenarbeit mit Forschern von University of Vaasa (9)

2018

  1. LUST Sex sells? Lust in fashion magazine advertising

    SEVEN DEADLY SINS IN CONSUMPTION (EDWARD ELGAR PUBLISHING LTD), pp. 59-77

2014

  1. Consumer culture: Literature review

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153

  2. Consumer culture: Literature review

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 133-153

  3. What do we know about Europe?

    Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1007-1063

2013

  1. Consumer culture: Literature review

    Consumption Culture in Europe: Insight into the Beverage Industry (IGI Global), pp. 72-99

  2. Drinking motives

    Consumption Culture in Europe: Insight into the Beverage Industry (IGI Global), pp. 306-332

  3. Is there a European shopping-related lifestyle? Investigating the interaction between national culture and shopping-culture

    Consumption Culture in Europe: Insight into the Beverage Industry (IGI Global), pp. 166-210

  4. What do we know about Europe?

    Consumption Culture in Europe: Insight into the Beverage Industry (IGI Global), pp. 1-71

2009

  1. IS TIME ORIENTATION CAUSED BY CULTURE AND INFLUENCING URBAN CONSUMPTION?

    MANAGERIAL AND ENTREPRENEURIAL DEVELOPMENTS IN THE MEDITERRANEAN AREA