Publikationen in Zusammenarbeit mit Forschern von University of Missouri (2)

2017

  1. The impact of retail store format on the satisfaction-loyalty link: An empirical investigation

    Journal of Business Research, Vol. 77, pp. 14-22

2016

  1. The Pursuit of Loyalty in Grocery Stores: Differences by Retail Format

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 387