Economía y empresa
Disciplina temática
Long Island University
Brookville, Estados UnidosLong Island University-ko ikertzaileekin lankidetzan egindako argitalpenak (2)
2008
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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Annals of Operations Research, Vol. 164, Núm. 1, pp. 79-95
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Pricing and advertising of private and national brands in a dynamic marketing channel
Journal of Optimization Theory and Applications, Vol. 137, Núm. 3, pp. 465-483