Publicacions en col·laboració amb investigadors/es de Manhattan College (2)

2020

  1. Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

    Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1731-1761

  2. The future of omnichannel retailing: Will apparel shopping habits be permanently impacted by COVID-19? A cross cultural proposal.

    Congresso Latino Americano de Varejo e Consumo (CLAV)