Publications in collaboration with researchers from Universidad Pontificia Comillas (6)

2024

  1. Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands

    Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 3-24

2022

  1. KAIZEN: An Ancestral Strategy for Operational Improvement: Literature Review and Trends

    Lecture Notes in Mechanical Engineering

2021

  1. Application of Kaizen-Kata methodology to improve operational problem processes. A case study in a service organization

    International Journal of Quality and Service Sciences, Vol. 13, Núm. 1, pp. 29-44

2017

  1. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Fashion and Textiles: Breakthroughs in Research and Practice (IGI Global), pp. 515-536

  2. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 340-361

2016

  1. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 491-512