Publications en collaboration avec des chercheurs de Universidad Nebrija (3)

2019

  1. Leveraging knowledge management to promote higher education programs using paid social media

    Communications in Computer and Information Science

  2. Using Social Media to Enhance Learning and Motivate Students in the Higher Education Classroom

    Communications in Computer and Information Science

2016

  1. A m-CEM framework to understand the factors that contribute to a satisfactory and lasting experience

    XXVIII Congreso de Marketing AEMARK 2016, León, 7 al 9 de septiembre de 2016