Publikationen in Zusammenarbeit mit Forschern von KU Leuven (5)

2021

  1. Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

    Journal of Retailing, Vol. 97, Núm. 3, pp. 477-491

2020

  1. Assessing regional performance against early school leaving in Spain

    International Journal of Educational Research, Vol. 99

2018

  1. Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98

2015

  1. Improving Sales of Private Labels in Store

    Springer Proceedings in Business and Economics

2011

  1. Foreword

    Annals of Operations Research