Publikationen in Zusammenarbeit mit Forschern von York University (Canadá) (31)

2014

  1. Antecedents and consequences of using information from customers involved in new service development

    Journal of Business and Industrial Marketing, Vol. 29, Núm. 2, pp. 112-122

2012

  1. Performance effects of involving lead users and close customers in new service development

    Journal of Services Marketing, Vol. 26, Núm. 7, pp. 497-509