Marketing 4.0: Enhancing consumer-brand engagement through big data analysis
- Jiménez-Zarco, A.I.
- Rospigliosi, A.
- Martínez-Ruiz, M.P.
- Izquierdo-Yusta, A.
Book:
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
ISBN: 9781522521396
Year of publication: 2017
Pages: 94-117
Type: Book chapter