Marketing 4.0: Enhancing consumer-brand engagement through big data analysis
- Jiménez-Zarco, A.I.
- Rospigliosi, A.
- Martínez-Ruiz, M.P.
- Izquierdo-Yusta, A.
Liburua:
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
ISBN: 9781522521396
Argitalpen urtea: 2017
Orrialdeak: 94-117
Mota: Liburuko kapitulua