Private labels at the service of retailers' image and competitive positioning: The case of tesco

  1. Martínez-Ruiz, M.P.
  2. González-González, I.
  3. Jiménez-Zarco, A.I.
  4. Izquierdo-Yusta, A.
Liburua:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

ISBN: 9781522502203

Argitalpen urtea: 2016

Orrialdeak: 104-125

Mota: Liburuko kapitulua

DOI: 10.4018/978-1-5225-0220-3.CH005 GOOGLE SCHOLAR