Private labels at the service of retailers' image and competitive positioning: The case of tesco
- Martínez-Ruiz, M.P.
- González-González, I.
- Jiménez-Zarco, A.I.
- Izquierdo-Yusta, A.
Livre:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
ISBN: 9781522502203
Année de publication: 2016
Pages: 104-125
Type: Chapitre d'ouvrage