Online distribution strategies: A mix of globalization and diversification in the fashion market
- Izquierdo-Yusta, A.
- Labajo, V.
- Jiménez-Zarco, A.I.
- Martínez-Ruiz, M.P.
Book:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
ISBN: 9781522502203
Year of publication: 2016
Pages: 491-512
Type: Book chapter