Online distribution strategies: A mix of globalization and diversification in the fashion market

  1. Izquierdo-Yusta, A.
  2. Labajo, V.
  3. Jiménez-Zarco, A.I.
  4. Martínez-Ruiz, M.P.
Livre:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

ISBN: 9781522502203

Année de publication: 2016

Pages: 491-512

Type: Chapitre d'ouvrage

DOI: 10.4018/978-1-5225-0220-3.CH020 GOOGLE SCHOLAR