The role of country of origin in the purchase intention of products from emerging markets
ISSN: 1434-9922
ISBN: 9783642304569
Year of publication: 2012
Volume: 286
Pages: 381-396
Type: Conference paper
ISSN: 1434-9922
ISBN: 9783642304569
Year of publication: 2012
Volume: 286
Pages: 381-396
Type: Conference paper