The role of country of origin in the purchase intention of products from emerging markets

  1. Jiménez, N.
  2. San Martín, S.
Liburu bilduma:
Studies in Fuzziness and Soft Computing

ISSN: 1434-9922

ISBN: 9783642304569

Argitalpen urtea: 2012

Alea: 286

Orrialdeak: 381-396

Mota: Biltzar ekarpena

DOI: 10.1007/978-3-642-30457-6_25 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak