Mobile banking rollout in emerging markets: Evidence from Brazil
- Cruz, P.
- Neto, L.B.F.
- Muñoz-Gallego, P.
- Laukkanen, T.
ISSN: 0265-2323
Year of publication: 2010
Volume: 28
Issue: 5
Pages: 342-371
Type: Article
Journal:
International Journal of Bank Marketing