Mobile banking rollout in emerging markets: Evidence from Brazil

  1. Cruz, P.
  2. Neto, L.B.F.
  3. Muñoz-Gallego, P.
  4. Laukkanen, T.
Revue:
International Journal of Bank Marketing

ISSN: 0265-2323

Année de publication: 2010

Volumen: 28

Número: 5

Pages: 342-371

Type: Article

DOI: 10.1108/02652321011064881 GOOGLE SCHOLAR