The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance

  1. Carbonell, P.
  2. Rodriguez, A.I.
Journal:
International Journal of Research in Marketing

ISSN: 0167-8116

Year of publication: 2006

Volume: 23

Issue: 1

Pages: 1-12

Type: Article

DOI: 10.1016/J.IJRESMAR.2006.01.002 GOOGLE SCHOLAR

Sustainable development goals