The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance

  1. Carbonell, P.
  2. Rodriguez, A.I.
Aldizkaria:
International Journal of Research in Marketing

ISSN: 0167-8116

Argitalpen urtea: 2006

Alea: 23

Zenbakia: 1

Orrialdeak: 1-12

Mota: Artikulua

DOI: 10.1016/J.IJRESMAR.2006.01.002 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak