Investigating the relationship between advertising and pricing in a channel with private label offering: A theoretic model

  1. Karray, S.
  2. Martn-Herrn, G.
Journal:
Review of Marketing Science

ISSN: 1546-5616

Year of publication: 2008

Volume: 6

Type: Article

DOI: 10.2202/1546-5616.1065 GOOGLE SCHOLAR

Sustainable development goals