Investigating the relationship between advertising and pricing in a channel with private label offering: A theoretic model

  1. Karray, S.
  2. Martn-Herrn, G.
Revista:
Review of Marketing Science

ISSN: 1546-5616

Ano de publicación: 2008

Volume: 6

Tipo: Artigo

DOI: 10.2202/1546-5616.1065 GOOGLE SCHOLAR

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