The combined influence of central and peripheral routes in the online persuasion process.

  1. SanJosé-Cabezudo, R.
  2. Gutiérrez-Arranz, A.M.
  3. Gutiérrez-Cillán, J.
Zeitschrift:
Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society

ISSN: 1557-8364

Datum der Publikation: 2009

Ausgabe: 12

Nummer: 3

Seiten: 299-308

Art: Artikel

DOI: 10.1089/CPB.2008.0188 GOOGLE SCHOLAR