The combined influence of central and peripheral routes in the online persuasion process.

  1. SanJosé-Cabezudo, R.
  2. Gutiérrez-Arranz, A.M.
  3. Gutiérrez-Cillán, J.
Journal:
Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society

ISSN: 1557-8364

Year of publication: 2009

Volume: 12

Issue: 3

Pages: 299-308

Type: Article

DOI: 10.1089/CPB.2008.0188 GOOGLE SCHOLAR