Usefulness, enjoyment, and self-image congruence: The adoption of e-book readers

  1. Antón, C.
  2. Camarero, C.
  3. Rodríguez, J.
Journal:
Psychology and Marketing

ISSN: 0742-6046,  1520-6793

Year of publication: 2013

Volume: 30

Issue: 4

Pages: 372-384

Type: Article

DOI: 10.1002/MAR.20612 GOOGLE SCHOLAR