Usefulness, enjoyment, and self-image congruence: The adoption of e-book readers

  1. Antón, C.
  2. Camarero, C.
  3. Rodríguez, J.
Aldizkaria:
Psychology and Marketing

ISSN: 0742-6046,  1520-6793

Argitalpen urtea: 2013

Alea: 30

Zenbakia: 4

Orrialdeak: 372-384

Mota: Artikulua

DOI: 10.1002/MAR.20612 GOOGLE SCHOLAR