Marca ‘España’ y Clustersreflexiones para investigar un modelo geoestratégico de globalización

1. María Aurora López López ¹
2. Luis Rodrigo Martín ¹
3. Isabel Rodrigo Martín ¹

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Andere Publikationen in: Opción: Revista de Ciencias Humanas y Sociales

Zusammenfassung

Studies on Brand Spain are not many, and mostly focus on the analysis of its reputation and good image of the country to the outside world; or at most, with an eye to determine their economic impact. Through this document, we reflect on the synergy between Brand Spain and the development of a growing model of business organization in our country: clusters. Considering the value of the geostrategic thinking of these organizations, which generate highly competitive products “Made in Spain”,we raise the need to investigate this reality in a multidisciplinary way.

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