Marca ‘España’ y Clustersreflexiones para investigar un modelo geoestratégico de globalización
- 1 Universidad de Valladolid, España
ISSN: 1012-1587
Ano de publicación: 2015
Número: 5
Páxinas: 1023-1041
Tipo: Artigo
Outras publicacións en: Opción: Revista de Ciencias Humanas y Sociales
Resumo
Studies on Brand Spain are not many, and mostly focus on the analysis of its reputation and good image of the country to the outside world; or at most, with an eye to determine their economic impact. Through this document, we reflect on the synergy between Brand Spain and the development of a growing model of business organization in our country: clusters. Considering the value of the geostrategic thinking of these organizations, which generate highly competitive products “Made in Spain”,we raise the need to investigate this reality in a multidisciplinary way.