Los experimentos en la investigación de estrategiauna mirada múltiple

  1. Santos Álvarez, María Valle
  2. García Merino, Teresa
Revista:
Estudios Gerenciales: Journal of Management and Economics for Iberoamerica

ISSN: 0123-5923

Año de publicación: 2018

Volumen: 34

Número: 147

Páginas: 229-237

Tipo: Artículo

DOI: 10.18046/J.ESTGER.2018.147.2591 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Estudios Gerenciales: Journal of Management and Economics for Iberoamerica

Resumen

El objetivo de este artículo es mostrar la aplicabilidad de la metodología experimental en la investigación de estrategia empresarial. Para ello se delimita la metodología experimental, se destacan sus cualidades y limitaciones y se revisa su uso en el campo de la estrategia. La metodología utilizada es la revisión de literatura tanto de la caracterización de la metodología experimental como de su utilización en el campo de estrategia. Este artículo refleja la utilidad de la experimentación como metodología de investigación, destaca su complementariedad con otras metodologías e ilustra su abanico de aplicaciones en distintas temáticas. Además, se destaca su potencial de aplicación en los tópicos de investigación más recientes del campo de la estrategia.

Referencias bibliográficas

  • Citas Adler, N.J., Brahm, R. y Graham, J.L. (1992). Strategic implementation: A comparison of face-to-face negotiation in the People's Republic of China and the United States. Strategic Management Journal, 13, 449-466. http://dx.doi.org/10.1002/smj.4250130605
  • Agarwal, R., Anand, J. y Croson, R. (2007a). Do pre-acquisition alliances help in post-acquisition coordination: An experimental approach. Working paper, University of Illinois, Champaign, Illinois.
  • Agarwal, R., Croson, R. y Mahoney, J. (2007b). Decision making in strategic alliances: An experimental investigation. Working paper, University of Illinois, Champaign, Illinois.
  • Agarwal, R., Croson, R. y Mahoney, J. (2010). The role of incentives and communication in strategic alliances: an experimental investigation. Strategic Management Journal, 31, 413-437.
  • Agarwal, R., Anand, J., Bercovitz, J. y Croson, R. (2012). Spillovers across organizational architectures: the role of prior resource allocation and communication in post-acquisition coordination outcomes. Strategic Management Journal, 33, 710-733. http://dx.doi.org/10.1002/smj.1965
  • Aguinis, H. y Molina-Azorín, J.F. (2015). Using multilevel modeling and mixed methods to make theoretical progress in microfoundations for strategy research. Strategic Organization, 13(4), 353-364.
  • Aguinis, H., Pierce, C.A., Bosco, F.A. y Muslin, I.S. (2009). First decade of organizational research methods: Trends in design, measurement, and data-analysis topics. Organizational Research Methods, 12, 69-112. http://dx.doi.org/10.1177/1094428108322641
  • Ariely, D. y Norton, M.I. (2007). Psychology and experimental economics-a gap in abstraction. Current Directions in Psychological Science, 16(6), 336-339.
  • Astley, W.G. y Zammuto, R.F. (1992). Organization science, managers, and language games. Organization Science, 3, 443-460. http://dx.doi.org/10.1287/orsc.3.4.443
  • Bacharach, S.B. (1989). Organizational theories: some criteria for evaluation. Academy of Management Review, 14, 496-513. http://dx.doi.org/10.2307/258555.
  • Banerjee, A.V. y Duflo, E. (2009). The experimental approach to development economics. Annual Review of Economics, 1, 151-178.
  • Bapuji, H., Hora, M. y Saeed, A.M. (2012). Intentions, Intermediaries, and Interaction: Examining the Emergence of Routines. Journal of Management Studies, 49, 1586-1607. http://dx.doi.org/10.1111/j.1467-6486.2012.01063.x
  • Bardolet, D., Fox, C.R. y Lovallo, D. (2011). Corporate capital allocation: a behavioral perspective. Strategic Management Journal, 32, 1465-1483. http://dx.doi.org/10.1002/smj.966
  • Bateman, T.S. y Zeithaml, C.P. (1989). The psychological context of strategic decisions: A model and convergent experimental findings. Strategic Management Journal, 10, 59-74. http://dx.doi.org/10.1002/smj.4250100106
  • Bettenhausen, K.L. y Murnighan, J.K. (1991). The development of an intragroup norm and the effects of interpersonal and structural challenges. Administrative Science Quarterly, 36, 20-35. http://dx.doi.org/10.2307/2393428
  • Bhappu, A., Griffith, T. y Northcraft, G. (1997). Media effects and communication bias in diverse groups. Organizational Behavior and Human Performance, 70, 199-205. http://dx.doi.org/10.1006/obhd.1997.2704
  • Burmeister, K. y Schade, C. (2007). Are entrepreneurs' decisions more biased? An experimental investigation of the susceptibility to status quo bias. Journal of Business Venturing, 22, 340-362. http://dx.doi.org/10.1016/j.jbusvent.2006.04.002
  • Burmeister-Lamp, K., Lévesque, M. y Schade, C. (2012). Are entrepreneurs influenced by risk attitude, regulatory focus or both? An experiment on entrepreneurs' time allocation. Journal of Business Venturing, 27, 456-476. http://dx.doi.org/10.1016/j.jbusvent.2011.12.001
  • Cain, D.M., Moore, D.A. y Haran, U. (2015). Making sense of overconfidence in market entry. Strategic Management Journal, 36, 1-18. http://dx.doi.org/10.1002/smj.2196
  • Camerer, C. y Weigelt, K. (1988). Experimental tests of a sequential equilibrium reputation model. Econometrica, 56, 1-36. http://dx.doi.org/10.2307/1911840
  • Carpenter, J.P., Burks, S. y Verhoogen, E. (2004). Comparing students to workers: the effects of social framing on behavior in distribution games. Research in Experimental Economics, 10, 261-289. http://dx.doi.org/10.1016/S0193-2306(04)10007-0
  • Carpenter, J.P., Verhoogen, E. y Burks, S. (2005). The effect of stakes in distribution experiments. Economics Letters, 86, 393-398. http://dx.doi.org/10.1016/j.econlet.2004.08.007
  • Castañeda, J.A., Arango, S. y Olaya, Y. (2009). Economía Experimental en la toma de decisiones en ambientes dinámicos y complejos: una revisión de diseños y resultados. Cuadernos de Administración, 22, 31-57.
  • Caven, V. (2012). Agony aunt, hostage, intruder or friend? The multiple personas of the interviewer during fieldwork. Intangible Capital, 8, 548-563.
  • Chandler, A.D. (1962). Strategy and structure: Chapters in the history of the great American enterprise. Cambridge, MA: MIT Press.
  • Chatterji, A.K., Findley, M., Jensen, N.M., Meier, S. y Nielson, D. (2016). Field experiments in strategy research. Strategic Management Journal, 37 (1), 116-132. http://dx.doi.org/10.1002/smj.2449.
  • Corgnet, B., Gonzalez, R.H., Kujal, P. y Porter, D. (2015). The effect of earned vs. House money on price bubble formation in experimental asset markets. Review of Finance, 19(4), 1455-1488.
  • Croson, R., Anand, J. y Agarwal, R. (2007). Using experiments in corporate strategy research. European Management Review, 4, 173-181. http://dx.doi.org/10.1057/palgrave.emr.1500082
  • Dávila, J.C. (2005). El perdón en la organización: la importancia de una disculpa sincera. Revista Latinoamericana de Administración, 35, 11-32.
  • Di Stefano, G., King, A.A. y Verona, G. (2014). Kitchen confidential? Norms for the use of transferred knowledge in gourmet cuisine. Strategic Management Journal, 35, 1645-1670. http://dx.doi.org/10.1002/smj.2179
  • Donaldson, L. (1995). American Anti-management Theories of Organization: A Critique of Paradigm Proliferation. Cambridge, MA: Cambridge University Press.
  • Ehmke, M. y Shogren, J.F. (2010). The experimental mindset within development economics: Proper use and handling are everything. Applied Economic Perspectives and Policy, 32, 549-563. http://dx.doi.org/10.1093/aepp/ppq025
  • Falk, A. y Heckman, J.J. (2009). Lab experiments are a major source of knowledge in the social sciences. Science, 326, 535-538. http://dx.doi.org/10.1126/science.1168244
  • Fehr, E., Kirchler, E., Weichbold, A. y Gächter, S. (1998). When social norms overpower competition: Gift exchange in experimental labor markets. Journal of Labor Economics, 16, 324-351. http://dx.doi.org/10.1086/209891
  • Flynn, F.J. y Staw, B.M. (2004). Lend me your wallets: The effect of charismatic leadership on external support for an organization. Strategic Management Journal 25, 309-330. http://dx.doi.org/10.1002/smj.377
  • Fonti, F., Maoret, M. y Whitbred, R. (2017). Free-riding in multi-party alliances: the role of perceived alliance effectiveness and peers' collaboration in a research consortium. Strategic Management Journal, 38, 363-383.
  • Foss, N. (2010). Micro-foundations for management research: What, why, and whither? Cuadernos de Economía y Dirección de la Empresa, 42, 11-34. http://dx.doi.org/10.1016/S1138-5758(10)70002-5
  • Foss, N. (2011). Why micro-foundations for resource-based theory are needed and what they may look like. Journal of Management, 37, 1413-1428. http://dx.doi.org/10.1177/0149206310390218
  • Freedman, S.M. (1978). Some determinants of compensation decisions. Academy of Management Journal, 21, 397-409. http://dx.doi.org/10.2307/255722
  • Gary, M.S., Wood, R.E. y Pillinger, T. (2012). Enhancing mental models, analogical transfer, and performance in strategic decision making. Strategic Management Journal, 33, 1229-1246. http://dx.doi.org/10.1002/smj.1979
  • Godfrey, P.C. y Hill, C.W.L. (1995). The problem of unobservable in strategic management research. Strategic Management Journal, 16, 519-533. http://dx.doi.org/10.1002/smj.4250160703
  • Grégoire, D.A., Shepherd, D.A. y Lambert, L.S. (2010). Measuring Opportunity-Recognition Beliefs. Illustrating and Validating an Experimental Approach. Organizational Research Methods, 13(1), 114-145. http://dx.doi.org/10.1177/1094428109334369
  • Hodgkinson, G.P., Bown, N.J., Maule, J., Glaister, K.W. y Pearman, A.D. (1999). Breaking the frame: An analysis of Strategic cognition and decision making under uncertainty. Strategic Management Journal, 20 (10), 977-985. http://dx.doi.org/10.1002/(SICI)1097-0266(199910)20:10<977:AID-SMJ58>3.0.CO;2-X
  • Kirk, R.E. (2003). Experimental design. En J.A. Schinka y W.F. Velicer (Eds.) Handbook of psychology 2 (3-32). Hoboken, N.J.: John Wiley & Sons.
  • Knez, M. y Camerer, C. (1994). Creating expectational assets in the laboratory: Coordination in 'Weakest- Link' games. Strategic Management Journal, 15 (Special Issue: Competitive Organizational Behavior), 101-119. http://dx.doi.org/10.1002/smj.4250150908
  • Kunc, M.H. y Morecroft, J.D.W. (2010). Managerial decision making and firm performance under a resource-based paradigm. Strategic Management Journal 31, 1164-1182. http://dx.doi.org/10.1002/smj.858
  • Levine, S., Bernard, M. y Nagel, R. (2017). Strategic Intelligence: The cognitive capability to anticipate competitor Behavior. Strategic Management Journal, 38, 2390-2423.
  • London, M., y Oldham, G. (1977). A comparison of group and individual incentive plans. Administrative Science Quarterly, 20, 34-41. http://dx.doi.org/10.2307/255460
  • Mezias, J.M. y Starbuck, W.H. (2003). Studying the accuracy of managers' perceptions: a research odyssey. British Journal of Management, 14, 3-17. http://dx.doi.org/10.1111/1467-8551.00259
  • Miller, K.D. y Tsang, E.W.K. (2010). Testing management theories: critical realist philosophy and research methods. Strategic Management Journal, 32, 139-158.
  • Molina-Azorín, J.F. (2014). Microfoundations of strategic management: Toward micro-macro research in the resource-based theory. Business Research Quarterly, 17(2), 102-114.
  • Parks, J.M. y Conlon, E.J. (1995). Compensation contracts: do agency theory assumptions predict negotiated agreements? Academy of Management Journal, 38, 821-838. http://dx.doi.org/10.2307/256747
  • Pinkley, R.L. y Northcraft, G.B. (1994). Conflict frames of reference: Implications for dispute processes and outcomes. Academy of Management Journal, 37, 193-206. http://dx.doi.org/10.2307/256777
  • Plott, C.R. (1991). Will economics become an experimental science? Southern Economic Journal, 57, 901-919. http://dx.doi.org/10.2307/1060322
  • Podsakoff, P.M., Mackenzie, S.B., Lee, J.Y. y Podsakoff, N.P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88 (5), 879-903.
  • Polzer, J.T., Mannix, E.A. y Neale, M.A. (1998). Interest alignment in coalitions in multiparty negotiations. Academy of Management Journal, 41, 42-55. http://dx.doi.org/10.2307/256896
  • Powell, T.C., Lovallo, D. y Fox, C.R. (2011). Behavioral strategy. Strategic Management Journal, 32, 1369-1386. http://dx.doi.org/10.1002/smj.968
  • Reuer, J.J., Tong, T.W., Tyler, B.B. y Ariño, A. (2013). Executive preferences for governance modes and exchange partners: An information economics perspective. Strategic Management Journal, 34, 1104-1122. http://dx.doi.org/10.1002/smj.2064
  • Santos, M.V. y García, M.T. (2006). Managers' opinions: reality or fiction: A narrative approach. Management Decision, 44, 752-770. http://dx.doi.org/10.1108/00251740610673314
  • Scherbaum, C.A. y Meade, A.W. (2013). New Directions for Measurement in Management Research. International Journal of Management Reviews, 15, 132-148. http://dx.doi.org/10.1111/ijmr.12003
  • Schoemaker, P.J.H. (1993). Multiple scenario development: Its conceptual and behavioral foundation. Strategic Management Journal, 14, 193-213. http://dx.doi.org/10.1002/smj.4250140304
  • Schotter, A. y Weigelt, K. (1992). Asymmetric tournaments, equal opportunity laws, and affirmative action: Some experimental results. The Quarterly Journal of Economics, 107, 511-539. http://dx.doi.org/10.2307/2118480
  • Schwarz, N., Groves, R. y Schuman, H. (1998). Survey methods. En D. Gilbert, S. Fiske y G. Lindzey (Eds.), Handbook of social psychology (4th edition) (143-179). New York: McGraw-Hill.
  • Schwenk, C. (1986). Information cognitive biases and commitment to a course of action. Academy of Management Review, 11, 298-310.
  • Smith, V.L. (1976). Experimental economics: Induced value theory. The American Economic Review, 66, 274-279.
  • Starbuck, W.H. y Mezias, J.M. (1996). Opening Pandora's box: studying the accuracy of managers' perceptions. Journal of Organizational Behavior, 17, 99-117. http://dx.doi.org/10.1002/(SICI)1099-1379(199603)17:2<99::AID-JOB743>3.0.CO;2-2
  • Sutcliffe, K. (1994). What executive notice: accurate perceptions in top management teams. Academy of Management Journal, 37, 1360-1378. http://dx.doi.org/10.2307/256677
  • Sutcliffe, K.M. y Zaheer, A. (1998). Uncertainty in the transaction environment: an empirical test. Strategic Management Journal, 19, 1-23. http://dx.doi.org/10.1002/(SICI)1097-0266(199801)19:1<1::AID-SMJ938>3.0.CO;2-5
  • Tenbrunsel, A.E. (1998). Misrepresentation and expectations of misrepresentation in an ethical dilemma: the role of incentives and temptation. Academy of Management Journal, 41, 330-339. http://dx.doi.org/10.2307/256911
  • Thomas-Hunt, M.C., Ogden, T.Y. y Neale, M.A. (2003). Who's really sharing? Effects of social and expert status on knowledge exchange within groups. Management Science, 49, 464-477. http://dx.doi.org/10.1287/mnsc.49.4.464.14425
  • Tong, T.W., Reuer, J.J., Tyler, B.B. y Zhang, S. (2015). Host country executives' assessments of international joint ventures and divestitures: An experimental approach. Strategic Management Journal, 36, 254-275. http://dx.doi.org/10.1002/smj.2210
  • Tosi, H.L., Katz, J.P. y Gomez-Mejia, L.R. (1997). Disaggregating the agency contract: the effects of monitoring, incentive alignment, and term in office on agent decision making. Academy of Management Journal, 40, 584-602. http://dx.doi.org/10.2307/257054
  • Trottier, K y Gordon, I.M. (2016). Students as surrogates for managers: Evidence from a replicated experiment. Canadian Journal of Administrative Sciences. http://dx.doi.org/10.1002/cjas.1377
  • Webb, E.J., Campbell, D.T., Schwartz, R.D. y Sechrest, L. (2000). Unobtrusive Measures (revised edn). Thousand Oaks, CA: Sage.
  • Weber, R.A. y Camerer, C. (2003). Cultural conflict and merger failure: An experimental approach. Management Science, 49, 400-415. http://dx.doi.org/10.1287/mnsc.49.4.400.14430
  • Weber, R.A., Camerer, C., Rottenstreich, Y. y Knez, M. (2001). The illusion of leadership: Misattribution of cause in coordination games. Organization Science, 12, 582-598. http://dx.doi.org/10.1287/orsc.12.5.582.10090
  • Weigelt, K. y Camerer, C. (1988). Reputation and corporate strategy: A review of recent theory and applications. Strategic Management Journal, 9, 443-454. http://dx.doi.org/10.1002/smj.4250090505
  • Zelditch, M. (1969). Can you really study an army in the laboratory? En Etzioni A (ed), Complex Organizations (2nd ed.) (528-539). New York: Holt, Rinehart, Winston.