La estética de la languidez

  1. Luisa Moreno Cardenal 1
  2. David Carabias Galindo 1
  1. 1 Universidad de Valladolid. Campus María Zambrano. Segovia
Revista:
Trama y fondo: revista de cultura

ISSN: 1137-4802

Año de publicación: 2020

Título del ejemplar: Del amor y la muerte

Número: 49

Páginas: 79-90

Tipo: Artículo

Otras publicaciones en: Trama y fondo: revista de cultura

Resumen

In this article we look at some aesthetic proposals that in recent decades have attracted attention in advertising, staging men and women without vital energy, pale, sad, lax, with a blank stare, who seem depressed and with no desire, despite appearing on stage accompanied by the product offered to the spectator as a guarantee of happiness. To illustrate these ideas, we will analyse a categorical example of this romantic style of advertising where the sensual and the mournful coexist.