Managing advertising investments in marketing channels

  1. Karray, S.
  2. Martín-Herrán, G.
  3. Sigué, S.P.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2022

Volume: 65

Type: Article

DOI: 10.1016/J.JRETCONSER.2021.102852 GOOGLE SCHOLAR lock_openUVADOC editor

Sustainable development goals