Managing advertising investments in marketing channels

  1. Karray, S.
  2. Martín-Herrán, G.
  3. Sigué, S.P.
Aldizkaria:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Argitalpen urtea: 2022

Alea: 65

Mota: Artikulua

DOI: 10.1016/J.JRETCONSER.2021.102852 GOOGLE SCHOLAR lock_openUVADOC editor

Garapen Iraunkorreko Helburuak