Offensive and Defensive Marketing in Spatial Competition

  1. Martín-Herrán, G.
  2. Sigué, S.P.
Aldizkaria:
Journal of Service Research

ISSN: 1552-7379,  1094-6705

Argitalpen urtea: 2019

Alea: 22

Zenbakia: 2

Orrialdeak: 189-201

Mota: Artikulua

DOI: 10.1177/1094670518819853 GOOGLE SCHOLAR lock_openUVADOC editor