Offensive and Defensive Marketing in Spatial Competition

  1. Martín-Herrán, G.
  2. Sigué, S.P.
Revue:
Journal of Service Research

ISSN: 1552-7379,  1094-6705

Année de publication: 2019

Volumen: 22

Número: 2

Pages: 189-201

Type: Article

DOI: 10.1177/1094670518819853 GOOGLE SCHOLAR lock_openUVADOC editor