Customer Experience in Gamified Commercial Websites: The Impact of Game Difficulty and Gameplays

  1. Vega, E.
  2. Camarero, C.
  3. Gutiérrez-Arranz, A.
Journal:
International Journal of Human-Computer Interaction

ISSN: 1532-7590,  1044-7318

Year of publication: 2023

Volume: 39

Issue: 17

Pages: 3346-3360

Type: Article

DOI: 10.1080/10447318.2022.2096727 GOOGLE SCHOLAR