Digital Servitization: Enhancing Competitiveness and Creating New Business Models
- Pedro E. Minaya
- Lucía Avella
- Juan A. Trespalacios
ISSN: 2659-3270
Any de publicació: 2024
Volum: 21
Número: 3
Pàgines: 164-201
Tipus: Article
Altres publicacions en: UCJC Business & Society Review
Resum
This study explores how digital servitization, which integrates technology-based services with traditional products, enables the transformation of industrial companies, making them more competitive. The provision of services supported by Industry 4.0 technologies signifi-cantly enhances the competitiveness of their traditional products. The analysis of 98 Span-ish manufacturing companies shows that digital services increase their market performance. This work identifies the benefits and challenges of digital servitization and offers practical recommendations for adopting this strategy.