![Foto de Rebeca](/img/nophoto.png)
Rebeca
San Jose Cabezudo
Publicacions (73) Publicacions de Rebeca San Jose Cabezudo
2024
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Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement
Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90
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Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda
The Impact of Digitalization on Current Marketing Strategies (Emerald Group Publishing Ltd.), pp. 211-229
2023
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Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing
Journal of Research in Interactive Marketing, Vol. 17, Núm. 1, pp. 1-18
2022
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Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications
International Journal of Advertising, Vol. 41, Núm. 7, pp. 1209-1234
2021
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"Be seamless, my firm!": cómo gestionar la experiencia de interacción omnicanal con los consumidores
Revista de marketing y publicidad, Núm. 3, pp. 7-38
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SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis
Tourism Management Perspectives, Vol. 39
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The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment
Journal of Organizational and End User Computing, Vol. 33, Núm. 2, pp. 59-84
2020
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Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1731-1761
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The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 15, Núm. 2, pp. 59-75
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The role of omnichannel tendency in digital information processing
Online Information Review, Vol. 44, Núm. 7, pp. 1347-1367
2019
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Corrigendum to: “Latent communities of digital publications: The role of editors, followersand advertisers” [Telematics and Informatics35(5)(2018)1176-118](S0736585317307906)(10.1016/j.tele.2018.02.001)
Telematics and Informatics
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What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
Journal of Marketing Theory and Practice, Vol. 27, Núm. 1, pp. 83-102
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What kind of video gamer are you?
Journal of Consumer Marketing, Vol. 36, Núm. 1, pp. 218-227
2018
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Cómo influye el contexto omnicanal en el comportamiento del consumidor: una aplicación al sector de la moda
Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 117-141
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Latent communities of digital publications: The role of editors, followers, and advertisers
Telematics and Informatics, Vol. 35, Núm. 5, pp. 1176-1189
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What Works in Facebook Content Versus Relational Communication: A Study of their Effectiveness in the Context of Museums
International Journal of Human-Computer Interaction, Vol. 34, Núm. 12, pp. 1119-1134
2017
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How brand post content contributes to user's Facebook brand-page engagement: The experiential route of active participation
Business Research Quarterly, Vol. 20, Núm. 4, pp. 258-274
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Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior
Computers in Human Behavior, Vol. 68, pp. 465-471
2016
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Efficiency of web communication strategies: The case of art museums
International Journal of Arts Management, Vol. 18, Núm. 2, pp. 42-62
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Emoción o cognición: ¿qué surge antes en la compra online?
III Jornadas de Doctorandos de la Universidad de Burgos: Universidad de Burgos, 15 y 16 de diciembre de 2016