Publicaciones (73) Publicaciones de Rebeca San Jose Cabezudo

2024

  1. Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

    Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90

  2. Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda

    The Impact of Digitalization on Current Marketing Strategies (Emerald Group Publishing Ltd.), pp. 211-229

2023

  1. Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

    Journal of Research in Interactive Marketing, Vol. 17, Núm. 1, pp. 1-18

2022

  1. Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communications

    International Journal of Advertising, Vol. 41, Núm. 7, pp. 1209-1234

2021

  1. "Be seamless, my firm!": cómo gestionar la experiencia de interacción omnicanal con los consumidores

    Revista de marketing y publicidad, Núm. 3, pp. 7-38

  2. SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis

    Tourism Management Perspectives, Vol. 39

  3. The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment

    Journal of Organizational and End User Computing, Vol. 33, Núm. 2, pp. 59-84

2020

  1. Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

    Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1731-1761

  2. The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 15, Núm. 2, pp. 59-75

  3. The role of omnichannel tendency in digital information processing

    Online Information Review, Vol. 44, Núm. 7, pp. 1347-1367

2019

  1. Corrigendum to: “Latent communities of digital publications: The role of editors, followersand advertisers” [Telematics and Informatics35(5)(2018)1176-118](S0736585317307906)(10.1016/j.tele.2018.02.001)

    Telematics and Informatics

  2. What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

    Journal of Marketing Theory and Practice, Vol. 27, Núm. 1, pp. 83-102

  3. What kind of video gamer are you?

    Journal of Consumer Marketing, Vol. 36, Núm. 1, pp. 218-227

2018

  1. Cómo influye el contexto omnicanal en el comportamiento del consumidor: una aplicación al sector de la moda

    Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 117-141

  2. Latent communities of digital publications: The role of editors, followers, and advertisers

    Telematics and Informatics, Vol. 35, Núm. 5, pp. 1176-1189

  3. What Works in Facebook Content Versus Relational Communication: A Study of their Effectiveness in the Context of Museums

    International Journal of Human-Computer Interaction, Vol. 34, Núm. 12, pp. 1119-1134

2017

  1. How brand post content contributes to user's Facebook brand-page engagement: The experiential route of active participation

    Business Research Quarterly, Vol. 20, Núm. 4, pp. 258-274

  2. Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

    Computers in Human Behavior, Vol. 68, pp. 465-471

2016

  1. Efficiency of web communication strategies: The case of art museums

    International Journal of Arts Management, Vol. 18, Núm. 2, pp. 42-62

  2. Emoción o cognición: ¿qué surge antes en la compra online?

    III Jornadas de Doctorandos de la Universidad de Burgos: Universidad de Burgos, 15 y 16 de diciembre de 2016