Publicaciones (123) Publicaciones de Ana Isabel Rodriguez Escudero

2023

  1. Boosting the confidence of new product development teams: The role of team boundary spanning, team size and functional diversity

    Creativity and Innovation Management, Vol. 32, Núm. 1, pp. 100-116

  2. How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions

    Journal of Business Research, Vol. 163

  3. Minimizing the negative impact of brand deletion

    Marketing Intelligence and Planning, Vol. 41, Núm. 6, pp. 690-706

  4. Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise

    Journal of Business and Industrial Marketing, Vol. 38, Núm. 1, pp. 137-154

2022

  1. The Effect of Transactive Memory Systems on Job Stress of New Product Development Teams: Moderating Effects of Project Complexity and Technological Turbulence

    IEEE Transactions on Engineering Management, Vol. 69, Núm. 4, pp. 1432-1446

2021

  1. Benefits from the standardisation of the complaint management system

    Total Quality Management and Business Excellence, Vol. 32, Núm. 7-8, pp. 737-757

  2. Brand deletion implementation: The effect on performance of context and process factors

    European Management Journal, Vol. 39, Núm. 1, pp. 147-161

  3. Is the formalization of npd collaboration productive or counterproductive: Contingent effects of trust between partners

    Business Research Quarterly, Vol. 24, Núm. 1, pp. 2-18

  4. Organizational antecedents to designing a comprehensive complaint management system

    Journal of Management and Organization, Vol. 27, Núm. 3, pp. 481-506

  5. The Combinations of Market and Non-Market Strategies That Facilitates Family Firm Survival

    Entrepreneurship Research Journal, Vol. 11, Núm. 3, pp. 245-286

  6. The impact of social capital on entrepreneurial intention and its antecedents: Differences between social capital online and offline

    BRQ Business Research Quarterly

2020

  1. Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation

    Journal of Brand Management, Vol. 27, Núm. 2, pp. 211-226

  2. Is the formalization of NPD collaboration productive or counterproductive? Contingent effects of trust between partners

    BRQ Business Research Quarterly, Vol. 24, Núm. 1, pp. 2-18

  3. La gestión de las quejas, clave fundamental para mejorar la experiencia de usuario

    Investigación y marketing, Núm. 146, pp. 14-19

  4. Online and Face-to-Face Social Networks and Dispositional Affectivity. How to Promote Entrepreneurial Intention in Higher Education Environments to Achieve Disruptive Innovations?

    Frontiers in Psychology, Vol. 11

  5. ¿Por qué externalizar la atención al cliente?

    Harvard Deusto Márketing y Ventas, Núm. 162, pp. 38-43

2019

  1. The Dark Side of Team Social Cohesion in NPD Team Boundary Spanning

    Journal of Product Innovation Management, Vol. 36, Núm. 2, pp. 149-171

2018

  1. Brand deletion: how the decision-making approach affects deletion success

    Business Research Quarterly, Vol. 21, Núm. 2, pp. 69-83

  2. Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence

    Journal of Product Innovation Management, Vol. 35, Núm. 2, pp. 184-208

  3. La función de recursos humanos en la gestión de reclamaciones y quejas en empresas manufactureras

    Nuevos horizontes del marketing y de la distribución comercial (KRK), pp. 335-354