Publicacions en què col·labora amb José Luis Vázquez Burguete (10)
2022
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Make-a-wish y su estrategia de marketing
Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo, Vol. 9, pp. 50-60
2021
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Halo effect and source credibility in the evaluation of food products identified by third-party certified eco-labels: Can information prevent biased inferences?
Foods, Vol. 10, Núm. 11
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Self-determination, clean conscience, or social pressure? Underlying motivations for organic food consumption among young millennials
Journal of Consumer Behaviour, Vol. 20, Núm. 2, pp. 449-459
2020
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Heuristic thinking and credibility of organic advertising claims: The role of knowledge and motivations
Sustainability (Switzerland), Vol. 12, Núm. 21, pp. 1-19
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SUSTAINABILITY, FOOD TOPICS AND WEBLOGS: DO THEY REALLY FIT?
Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, Vol. 33, Núm. 1, pp. 9-24
2019
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Corporate social responsibility and consumer behaviour in the hospitality sector: ITS effects on the decision-making process
World Review of Entrepreneurship, Management and Sustainable Development
2018
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Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs
Journal of Food Products Marketing, Vol. 24, Núm. 3, pp. 328-347
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Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process
Journal of Marketing Communications, Vol. 24, Núm. 3, pp. 304-319
2017
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Congreso Internacional de Casos Docentes en Marketing Público y No Lucrativo: una experiencia internacional de innovación docente
Nuevos enfoques en la Innovación Docente Universitaria: III TeLe(In)2 Conference proceedings
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Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context
International Review on Public and Nonprofit Marketing, Vol. 14, Núm. 3, pp. 375-390