Publicaciones en colaboración con investigadores/as de Universidad de León (23)

2024

  1. Technology and digital transformation for the structural reform of the sports industry: Building the roadmap

    Proceedings of the Institution of Mechanical Engineers, Part P: Journal of Sports Engineering and Technology, Vol. 238, Núm. 2, pp. 150-158

2023

  1. Experienced vs. Novice Participants Perception of Overall Quality and Intention to Join in Future Sport Trials: Case European Duathlon Championship

    EJIHPE: European Journal of Investigation in Health, Psychology and Education, Vol. 13, Núm. 8, pp. 1395-1410

2022

  1. Make-a-wish y su estrategia de marketing

    Casos de marketing público y no lucrativo - Casos de Marketing Público e Não Lucrativo, Vol. 9, pp. 50-60

  2. ¿Se está digitalizando el deporte español? ¿Sabes cuánto?

    DEPORCAM: la revista del círculo de gestores, Vol. 60, pp. 44-45

2021

  1. ECOALF, pioneros en moda sostenible

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  2. Economía circular de H&M

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  3. Estar vivo es volver a fabricar emociones

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  4. Gossos: El hormigón no tiene sentimientos, pero ellos sí

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  5. Halo effect and source credibility in the evaluation of food products identified by third-party certified eco-labels: Can information prevent biased inferences?

    Foods, Vol. 10, Núm. 11

  6. Mamá, papá ¿qué comemos en el confinamiento?

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  7. Nuestro secreto. Áreas de vending

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  8. Self-determination, clean conscience, or social pressure? Underlying motivations for organic food consumption among young millennials

    Journal of Consumer Behaviour, Vol. 20, Núm. 2, pp. 449-459

  9. “Mirarte otra vez”: Cómo combatir el aislamiento a través de la solidaridad y la tecnología

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  10. “Por mí y por todos mis compañeros”

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

2020

  1. Heuristic thinking and credibility of organic advertising claims: The role of knowledge and motivations

    Sustainability (Switzerland), Vol. 12, Núm. 21, pp. 1-19

  2. Overall Quality of Sporting Events and Emotions as Predictors of Future Intentions of Duathlon Participants

    Frontiers in Psychology, Vol. 11

  3. The impact of the covid-19 confinement on the habits of pa practice according to gender (Male/female): Spanish case

    International Journal of Environmental Research and Public Health, Vol. 17, Núm. 19, pp. 1-19

2019

  1. Corporate social responsibility and consumer behaviour in the hospitality sector: ITS effects on the decision-making process

    World Review of Entrepreneurship, Management and Sustainable Development

2018

  1. Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs

    Journal of Food Products Marketing, Vol. 24, Núm. 3, pp. 328-347

  2. Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process

    Journal of Marketing Communications, Vol. 24, Núm. 3, pp. 304-319