Publicaciones en colaboración con investigadores/as de Universidad Autónoma de San Luis Potosí (4)

2016

  1. The central role of the reputation of country-of-origin firms in developing markets

    Journal of Business and Industrial Marketing, Vol. 31, Núm. 3, pp. 349-364

2014

  1. The mediation of trust in country-of-origin effects across countries

    Cross Cultural Management, Vol. 21, Núm. 2, pp. 150-171

2012

  1. The role of country of origin in the purchase intention of products from emerging markets

    Studies in Fuzziness and Soft Computing

2011

  1. Online buying perceptions in Spain: Can gender make a difference?

    Electronic Markets, Vol. 21, Núm. 4, pp. 267-281