Sonia
San Martín Gutiérrez
Subject discipline: Economics and Business
University: Burgos
Area: Marketing and Market Research
Research group: Research in Marketing and Innovation
Email: sanmargu@ubu.es
Doctor by the Universidad de Burgos with the thesis El compromiso relacional del consumidor un análisis de sus dimensiones y antecedentes 2002. Supervised by Dr. Jesús Gutiérrez Cillán, Dr. Carmen Camarero Izquierdo.