Subject discipline: Economics and Business

University: Burgos

Area: Marketing and Market Research

Research group: Research in Marketing and Innovation

Email: sanmargu@ubu.es

Doctor by the Universidad de Burgos with the thesis El compromiso relacional del consumidor un análisis de sus dimensiones y antecedentes 2002. Supervised by Dr. Jesús Gutiérrez Cillán, Dr. Carmen Camarero Izquierdo.