Publikationen in Zusammenarbeit mit Forschern von Universidad de León (10)

2024

  1. Social media influencer marketing and economic performance in the Spanish wine industry: unravelling the role of corporate social legitimacy

    British Food Journal

  2. The impact of firmographics on philanthropic engagement in the global wine industry

    Economics and Environmental Responsibility in the Global Beverage Industry (IGI Global), pp. 315-333

  3. Uncovering external factors that influence the acquisition of knowledge for innovative purposes

    Operational Research, Vol. 24, Núm. 3

2022

  1. Certification of Natural Wine: Policy Controversies and Future Prospects

    Frontiers in Sustainable Food Systems, Vol. 6, pp. 1-5

  2. Coopetition as improvisation: an exploratory comparative case study investigation into Spain’s natural wine industry

    International Journal of Wine Business Research, Vol. 34, Núm. 2, pp. 308-328

  3. Does Ecological Agriculture Moderate the Relationship between Wine Tourism and Economic Performance? A Structural Equation Analysis Applied to the Ribera del Duero Wine Context

    Agriculture (Switzerland), Vol. 12, Núm. 12

2021

  1. AUARA: El agua que traspasa fronteras

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  2. Aquí tú eres el king

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  3. Marketing sostenible: Starbucks

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

2020

  1. Philanthropic Wine Firms and Their CSR Communication

    Social Sustainability in the Global Wine Industry, pp. 185-200