Rosana
Fuentes Fernández
Universidad de León
León, EspañaUniversidad de León-ko ikertzaileekin lankidetzan egindako argitalpenak (10)
2024
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Social media influencer marketing and economic performance in the Spanish wine industry: unravelling the role of corporate social legitimacy
British Food Journal
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The impact of firmographics on philanthropic engagement in the global wine industry
Economics and Environmental Responsibility in the Global Beverage Industry (IGI Global), pp. 315-333
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Uncovering external factors that influence the acquisition of knowledge for innovative purposes
Operational Research, Vol. 24, Núm. 3
2022
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Certification of Natural Wine: Policy Controversies and Future Prospects
Frontiers in Sustainable Food Systems, Vol. 6, pp. 1-5
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Coopetition as improvisation: an exploratory comparative case study investigation into Spain’s natural wine industry
International Journal of Wine Business Research, Vol. 34, Núm. 2, pp. 308-328
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Does Ecological Agriculture Moderate the Relationship between Wine Tourism and Economic Performance? A Structural Equation Analysis Applied to the Ribera del Duero Wine Context
Agriculture (Switzerland), Vol. 12, Núm. 12
2021
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AUARA: El agua que traspasa fronteras
Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times
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Aquí tú eres el king
Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times
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Marketing sostenible: Starbucks
Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times
2020
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Philanthropic Wine Firms and Their CSR Communication
Social Sustainability in the Global Wine Industry, pp. 185-200