Publicaciones en colaboración con investigadores/as de Universidad Politécnica de Valencia (2)

2024

  1. Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship

    Sustainable Technology and Entrepreneurship, Vol. 3, Núm. 3

2023

  1. Footwear consumer behavior: The influence of stimuli on emotions and decision making

    Journal of Business Research, Vol. 164