Publicaciones en colaboración con investigadores/as de University of Ontario Institute of Technology (4)

2019

  1. Fighting store brands through the strategic timing of pricing and advertising decisions

    European Journal of Operational Research, Vol. 275, Núm. 2, pp. 635-647

  2. Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising

    European Journal of Operational Research, Vol. 272, Núm. 2, pp. 465-480

2017

  1. Assessing the profitability of cooperative advertising programs in competing channels

    International Journal of Production Economics, Vol. 187, pp. 142-158

2008

  1. Investigating the relationship between advertising and pricing in a channel with private label offering: A theoretic model

    Review of Marketing Science, Vol. 6