Publicacions en col·laboració amb investigadors/es de Universitat Oberta de Catalunya (50)

2024

  1. Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands

    Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 3-24

  2. Clientelism and ideological competition: the impact on ideological overlapping

    Journal of Elections, Public Opinion and Parties, Vol. 34, Núm. 3, pp. 552-572

2023

  1. Factores que Afectan a la Adopción de las Tecnologías 4.0 en las Empresas del Sector del Mueble

    Innovaciones de Negocios, Vol. 20, Núm. 40, pp. 53-72

  2. Innovando en Marketing: Metaverso, un análisis 360

    Oikonomics: Revista de economía, empresa y sociedad, Núm. 20, pp. 1-10

  3. Metaverse, a holistic vision of the new virtual reality

    Revista empresa y humanismo, Vol. 26, Núm. 2, pp. 99-130

  4. The impact of integration of 4.0 technologies in the traditional manufacturing industry: Evidence from furniture sector enterprises in Spain

    New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity (IGI Global), pp. 319-348

2022

  1. Staff training as a determining factor in the adoption of 4.0 technologies in the furniture sector

    EDULEARN22 Proceedings: 14th International Conference on Education and New Learning Technologies (July 4th-6th, 2022, Palma, Spain)

2021

  1. Challenge-based learning: how to learn marketing in healthcare studies?

    INTED2021 Proceedings. 15th International Technology, Education and Development Conference, 8 - 9 March 2021, online

  2. Depression is Associated with Impulse-compulsive Behaviors in Parkinson's disease: Impulse-compulsive Behaviors and Depression in PD

    Journal of Affective Disorders, Vol. 280, pp. 77-89

  3. Post-exercise Recovery Methods Focus on Young Soccer Players: A Systematic Review

    Frontiers in Physiology, Vol. 12

  4. Studying customer experience and retention using applied data science and artificial intelligence

    Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry (IGI Global), pp. 192-222

  5. THE PSYCHOLOGICAL LOGIC OF CUSTOMER LOYALTY: TOWARDS AN INTEGRATED CONCEPTUAL FRAMEWORK (SATISFACTION, TRUST AND COMMITMENT)

    Organizational Science: A Global Perspective (Nova Science Publishers, Inc.), pp. 163-175