Ana Isabel Jiménez Zarco-rekin lankidetzan egindako argitalpenak (52)

2024

  1. Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands

    Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 3-24

2023

  1. Factores que Afectan a la Adopción de las Tecnologías 4.0 en las Empresas del Sector del Mueble

    Innovaciones de Negocios, Vol. 20, Núm. 40, pp. 53-72

  2. Innovando en Marketing: Metaverso, un análisis 360

    Oikonomics: Revista de economía, empresa y sociedad, Núm. 20, pp. 1-10

  3. Metaverse, a holistic vision of the new virtual reality

    Revista empresa y humanismo, Vol. 26, Núm. 2, pp. 99-130

  4. The impact of integration of 4.0 technologies in the traditional manufacturing industry: Evidence from furniture sector enterprises in Spain

    New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity (IGI Global), pp. 319-348

2022

  1. Staff training as a determining factor in the adoption of 4.0 technologies in the furniture sector

    EDULEARN22 Proceedings: 14th International Conference on Education and New Learning Technologies (July 4th-6th, 2022, Palma, Spain)

2021

  1. Determinantes da experiência do cliente com serviços eletrônicos: O caso das universidades online

    Revista Brasileira de Gestao de Negocios, Vol. 23, Núm. 1, pp. 1-20

  2. Digital Marketing Strategies for Business Companies at B2b and B2c Markets: what Is the Perfect Set of Digital Resources to Improve the Customer Experience?

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  3. Studying customer experience and retention using applied data science and artificial intelligence

    Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry (IGI Global), pp. 192-222

  4. THE PSYCHOLOGICAL LOGIC OF CUSTOMER LOYALTY: TOWARDS AN INTEGRATED CONCEPTUAL FRAMEWORK (SATISFACTION, TRUST AND COMMITMENT)

    Organizational Science: A Global Perspective (Nova Science Publishers, Inc.), pp. 163-175

2020

  1. Assessing the Experience and Satisfaction of University Students: results Obtained Across Different Segments

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  2. Customer Experience and Satisfaction in Private Insurance Web Areas

    Frontiers in Psychology, Vol. 11

  3. Distribución detallista: entorno y situación del sector

    A-tienda: dirección y gestión del punto de venta (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 19-43

  4. Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

    Frontiers in Psychology

  5. Kpi para la medición de la satisfacción del estudiante como indicador de la gestión universitaria

    Journal of Management and Business Education, Vol. 3, Núm. 2, pp. 108-128

2018

  1. Determinantes de la experiencia de cliente en e-servicios: el caso de las universidades virtuales

    Revista Tecnología, Ciencia y Educación, Núm. 9, pp. 11-33

2017

  1. Consumer expectations of online services in the insurance industry: An exploratory study of drivers and outcomes

    Frontiers in Psychology, Vol. 8, Núm. JUL

  2. Editorial: From consumer experience to affective loyalty: Challenges and prospects in the psychology of consumer behavior 3.0

    Frontiers in Psychology

  3. Marketing 4.0: Enhancing consumer-brand engagement through big data analysis

    Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (IGI Global), pp. 94-117

  4. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Fashion and Textiles: Breakthroughs in Research and Practice (IGI Global), pp. 515-536